1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information:

• Contact details: including your name, address, billing address, shipping address, phone number, and email address.
• Financial information: including payment card information, transaction details, and other payment details necessary to process your bespoke or ready-to-wear orders.
• Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, and your past transactions.
• Device and Usage information: including information about your device, browser, your IP address, and how you interact with or navigate our Services.

2. Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: when you create an account, place an order, or communicate with our atelier.
• Automatically: through the Services via cookies, pixels, tags, and similar technologies when you visit our website.
• From our service providers: such as our payment processors and e-commerce platform (Shopify).

3. How We Use Your Personal Information

• Provide, Tailor, and Improve the Services: To process your payments, fulfill your orders, arrange for secure shipping of your jewelry, and create a customized shopping experience.
• Marketing and Advertising: To send promotional communications and show you relevant online advertisements based on your activity on our Services.
• Analytics: We use tools like Google Analytics to understand how customers navigate our site, which helps us improve our digital boutique.
• Security and Fraud Prevention: To authenticate your account, provide secure payments, and prevent malicious activity.

4. How We Disclose Personal Information

We do not sell your data. We may disclose your personal information to third parties for legitimate business purposes:

• With Shopify: Our core e-commerce and checkout provider.
• With Analytics and Advertising Partners: We share limited usage data with partners like Google, Meta (Facebook/Instagram), and Pinterest to support personalized advertising and analyze website traffic. These partners use your information in accordance with their own privacy notices.
• With Service Providers: Such as secure shipping carriers and payment gateways necessary to deliver your high-value items safely.

5. Relationship with Shopify

The Services are hosted and supported by Shopify. Information you submit to the Services will be transmitted to and shared with Shopify to process your checkout and secure your data. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.

6. Your Rights and Choices

Depending on where you live (including the UK and European Economic Area), you have the right to:

• Access / Know: Request access to the personal information we hold about you.
• Delete / Correct: Request that we delete or correct your personal information.
• Opt-out: You may opt out of the processing of your personal information for "targeted advertising" by managing your cookie preferences on our site or contacting us.

If you reside in the EEA or UK, you also have the right to object to or restrict processing and withdraw your consent at any time.

7. Security and Retention

Due to the high-value nature of our products, we take data security seriously. However, no security measures are impenetrable. We retain your personal information as long as necessary to provide our Services, fulfill legal obligations, and resolve disputes.

8. International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer data out of the European Economic Area (EEA), we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational or legal reasons.